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Apple's success – driven by the vision of Steve Jobs – has been to distil its ideas to their essence. By contrast, too many companies are overly complicated

Ken Segall

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A pple's package-design team had just returned from its presentation to Steve Jobs , and the faces told the story – they had that "things didn't go exactly as we planned" look.

"The suspense is killing me," I said to the project leader. "How'd it go this morning?" "Well," he said, "Steve hit us with the Simple Stick." Translation: Jobs had rejected their work – not because it was bad but because, in some way, it failed to distil the idea to its essence.

The person leading the project had directed the team to create packaging for two versions of the same product. Jobs had decided this was brain-dead. "Just combine them," he said. "One product, one box." There was no need to explore the idea of a second package.

He was right. It was simpler, quicker, better. The conversation was over in minutes, and it left one very smart and talented group of people wondering why they hadn't thought of that before.

The Simple Stick symbolises a core value within Apple . Sometimes it's held up as inspiration; other times it's wielded like a caveman's club: a deep, almost religious belief in the power of simplicity.

If you're prepared to do battle with complexity, you'll have no trouble finding a fight. Chances are you're surrounded by it. Unless you work in the rarest of environments, complexity lives inside your organisation's hierarchy, its goals, and probably most of your colleagues as well. If your company ever fails, you can be sure it won't be the fault of simplicity – it will be the result of its absence.

Think brutal

Clarity propels an organisation. Not occasional clarity but pervasive, 24-hour, in-your-face, take-no-prisoners clarity. Most people never perceive that this is lacking in their organisation, but 90% of the time it is. Just open a few random emails, activate your "brutal-vision", and read. The muddying messages are rampant. If people were brutally honest in their emails, the time we spend sorting through our in-boxes would surely decrease by half.

Steve Jobs demanded straightforward communication from others as much as he dished it out himself. He'd cut you off if you rambled. He ran his business as if there were precious little time to waste, which well reflected the reality for Apple – as surely it does for any company serious about competing.

This is probably the one element of Simplicity that's easiest to institute. Just be honest and never hold back. Demand the same from those you work with. You'll make some people squirm, but everyone will know where they stand; 100% of your group's time will be focused on forward progress – no need to decode what people are really saying.

Typography

San Francisco (SF) is the system typeface in iOS. The fonts of this typeface are optimized to give your text unmatched legibility, clarity, and consistency. Download the San Francisco family of fonts .

Emphasize important information. Use font weight, size, and color to highlight the most important information in your app.

Emphasize important information.

If possible, use a single typeface. Mixing several different typefaces can make your app seem fragmented and sloppy. Consider using one typeface and just a few font variants and sizes.

If possible, use a single typeface.

Use built-in text styles whenever possible. The built-in text styles let you express content in ways that are visually distinct, while retaining optimal legibility. These styles are based on the system fonts and allow you to take advantage of key typographic features, such as Dynamic Type, which automatically adjusts tracking and leading for every font size. iOS includes the following text styles:

Use built-in text styles whenever possible.

Large Title

Title 1

Title 2

Title 3

Headline

Body

Callout

Subhead

Footnote

Caption 1

Caption 2

For developer guidance, see UIFontTextStyle .

Make sure custom fonts are legible. Custom typefaces are supported on iOS, but are often tough to read. Unless your app has a compelling need for a custom font, such as for branding purposes or to create an immersive gaming experience, it’s usually best to stick with the system fonts. If you do use a custom font, make sure it’s easily readable, even at small sizes.

Implement accessibility features for custom fonts. System fonts automatically react to accessibility features like bold text and larger type. Apps using custom fonts should implement the same behavior by checking whether accessibility features are enabled and registering for notifications when they change. See Cheap 2018 New In China For Sale Leather high boots Gianvito Rossi Cheap Sale Visa Payment Looking For 8FoUjAAUEp
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The San Francisco typeface was designed to be highly legible at both small and large sizes. Dynamic Type provides additional flexibility by letting readers choose their preferred text size. Download a dynamic type size table in Womens Maxi Trainers Fornarina Quality Outlet Store Cheap Sale Clearance qgWp4aIdpo
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Prioritize content when responding to text-size changes. Not all content is equally important. When someone chooses a larger size, they want to make the content they care about easier to read; they don’t always want every word on the screen to be larger.

Prioritize content when responding to text-size changes.

Not all apps express tracking values as 1/1000em. Point size based on image resolution of 144ppi for @2x and 216ppi for @3x designs.

Even if you have a beautifully designed content rich blog, your site might be a dead-end if it never references all the other blogs, humor sites, search engines, sports teams, or chicken cacciatore recipes you love so much! Since you visit those sites all the time, then use the WordPress Bobi Women Ballet Flats FLY London Wiki Cheap Online Get To Buy For Sale Discount High Quality Sale Best Wholesale Buy Cheap 2018 Newest Wr92LHg9
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WordPress Links can be organized by category, have internal references about your relationship to their destinations, can be automatically associated with images, and can even be rated on a scale from zero to nine. The Coach Bowery Chelsea Boot Coach With Paypal Cheap Online Footlocker Finishline Sale Online Buy Cheap New Arrival Sale Amazing Price Sale High Quality o2XzkR0wwG
provides a good overview of using and administering links.

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allows you to select the Links to edit or delete. Multiple Links can be selected for deletion. Various search and filtering options allow you to find the Links you want to edit or delete.

As you might expect from its name, the Links Add New Screen handles the creation of new links.

Links, like Posts, can be categorized and categorizing Links aids your audience in navigation of your Links. But Link Categories, unlike post Categories, have no hierarchy (parent/child relationship). In creating categories, recognize that each Category name must be unique.

The Links Link Categories Screen allows you to add, edit, and delete Link Categories. Multiple Link Categories can be selected for deletion. A search option allows you to find the Link Categories you want to edit or delete. Also remember Link Categories can be added when adding or editings Links.

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A is another tool to add content to a WordPress site and is often used to present "static" information about the site; Pages are typically "timeless" in nature. A good example of a Page is the information contained in "About" or "Contact" Pages. A Page should not be confused with the time-oriented objects called Posts, nor should a WordPress Page be confused with the word "page" referring to any web page or HTML document on the Web.

Because Pages live outside of the normal blog chronology, and as such, are not displayed with the rest of your Posts, but are displayed individually.

The All Pages Screen provides the necessary tools to edit, delete or view existing Pages. On this Screen you can select the Page to edit, delete or view. Multiple Pages can be selected for deletion and for editing. As with Posts, a powerful bulk edit tool allows certain fields to be edited for a whole group of Pages. A handy in-line edit tool, called Quick Edit, allows you to update many fields for an individual Page. Various search and filtering options allow you to find the Pages you want to edit or delete.

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